Case
Visual style for a jewellery brand
- Industry
- Jewellery
- Services
- Content strategy
- Visual style
- Photo shoot
- Instagram design
The task
Make deep, sensual content that shows how minimal and delicate the jewellery is
The audience is women aged 20 to 30 who follow trends, dress simply and love minimalism. So in the photos we drew the eye to slender fingers and collarbones
Strategy first
We start with the audience: once it is split into segments and we know exactly who the content is for, we can work on the visuals
The palette
We studied the brand's identity and the style of the jewellery. The brand had only a logo and finished printed materials
The style
Minimalism, calm colours, restrained and tender photos
References
We gathered references for the future feed and laid out a sample feed, to see which photos fit and which stand out
The shoot
We prepared the shoot and ran it ourselves: the studio, the models, the clothes and the props
The brief for the photographer
Detailed references for every content series and the props for the shoot
The models
80% of success is the model's work. We looked for experience in front of the camera, slender fingers and collarbones, and a neat manicure
On set
We followed the process, reviewed the shots, picked the jewellery for each frame, and filmed photos and videos for Stories
Approval
We laid out the feed from the finished material and approved it with the client
The feed
Before, product shots on white backgrounds; after, one calm, tender feed in a single palette, where the jewellery is seen on a person
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