Case 03 / 07
The task
Announce a new route on Instagram so that a few swipes are enough to want to go and leave a request.
The client is a yachting company that runs sailing trips at sea. The new route: the British Virgin Islands in January.
The story
From the first slide to the last: the cover sets the mood, then the highlights of the trip, the guests' words and the call.
Structure
The cover hooks with the sea and the name of the route; the next slides walk through the trip's key places.
Copy
Short, emotional lines that pass on the feeling of the trip rather than a list of facts.
Call to action
The last slide says exactly what to do next.
Design and proof
Light sea photos, clean type and room to breathe: each slide reads in two or three seconds.
Design
In the brand's style, with graphic details that run across slides and lead the eye to the next swipe.
Social proof
Quotes from guests of earlier trips, with their names and photos, take away a newcomer's doubts.
Next case
04 / 07
Software · Product, Landing page, SEO, Meta Ads