Case
Content for a sailing company
- Industry
- Travel
- Services
- Instagram design
- Reels
- Stories
- Carousels
- Copywriting
- Period
- Over a year, ongoing
201K
views on one Reel
171
new followers from that Reel
296
profile visits after watching it
The task
Build a consistent presence on social media that doesn't just fill the feed, but brings awareness, new followers and interest in the trips
The client is a yachting company that runs sailing trips at sea. We have worked together for over a year and make all of its visual and written content
201K
views on our most popular Reel
171
new followers from that Reel
4
kinds of content: Stories, posts and carousels, Reels, flyers
What we do
Every piece follows the brand's tone of voice and design guidelines, so the brand is recognisable from the first frame, whether it's a story or a printed flyer
Stories
Routes, answers to the fears of first-timers, the questions people ask before booking
Posts and carousels
Announcements of new routes that tell the trip as a story, slide by slide
Reels
Short, light videos from life on the yacht, made to be shared
Print
Flyers and other offline materials when needed, in the same style as the account
Carousels
A new route announced in nine slides: the cover sets the mood, then the highlights of the trip, the guests' words and the call
Short, emotional lines that pass on the feeling of the trip rather than a list of facts, and graphic details that run across slides and lead to the next swipe
The approach
We don't make content to tick a box: every publication has a purpose
We track what works and plan the next steps from real results
Reach new people
Reels and posts that people share and that the algorithm shows beyond the followers
Engage the followers
Stories and carousels that answer questions and keep the trips on people's minds
Bring people to the site
Every route leads to the next step: the profile, the link, a request
The results
One of our Reels reached 201,192 views, brought 171 new followers and sent people on to the website
Several other videos are steadily among the account's most popular publications
296
profile visits after watching
171
new followers
15
clicks on the link in the bio
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