Content for a silk accessories brand

Strengthen the brand's visual identity, raise engagement and show the quality of the product and what it does for the hair

The client makes premium silk hair accessories: scrunchies, pillowcases, turbans and sleep masks. We ran the brand's social media and made its content, in line with its place in beauty and wellness

A calm, recognisable feed: the brand's blue and brown, silk close up, and covers that mark each series

Product shots sit beside moods, habits, customer reviews and care tips, so the feed sells without feeling like a catalogue

Aesthetic videos about the product and useful ones about hair care

Some show how silk looks and feels; others answer questions people already have, from caring for a hairbrush to the porosity of their hair, and invite them to share theirs in the comments

Stories about each product, new colours and the brand's values

Stories keep the brand in sight between posts. They explain what silk does for the hair, so the premium price makes sense, and give a reason to come back: a new colour, the outlet held twice a year