Case 01 / 07
Construction TikTok
- Industry
- Construction
- Services
- TikTok
- Scripts
- Filming
- TikTok SEO
- Period
- September 2026
The task
Make the account a source of construction jobs people recognise, and reach the people the company hires.
The company works in Lithuania and the EU and hires facade workers and labourers from Ukraine; TikTok is the main channel where it finds them. The account had an audience, but a weak link to the work: much of its search traffic came from giveaways and unrelated topics.
+110%
video views in the first month
+254%
new viewers
42
videos in a month, more than one a day
What we did
Real people on real sites: ideas, filming and the account itself, from the first video to the monthly report.
Ideas and scripts
Topics and formats picked for what candidates ask about: pay, conditions, housing, the team.
Filming
On the company's sites with its own workers: live dialogue, everyday work, humour.
Running the account
Posting, captions, hashtags and the keywords that TikTok search ranks, with analytics every month.
The results
Every key metric grew 1.7 to 3.8 times compared with the 28 days before we started.
37 of 42 videos (88%) passed 1,000 views: the account now has a steady base reach rather than one viral video. The share of traffic from For You grew from 70% to 78%, so the algorithm shows the videos to new people more often.
| Metric | Before | First month | Change |
|---|---|---|---|
| Video views | 62,000 | 130,400 | +110% |
| Unique viewers | 9,800 | 25,900 | +165% |
| New viewers | 2,800 | 9,900 | +254% |
| Profile views | 1,300 | 2,300 | +68% |
| Likes | 1,400 | 3,300 | +133% |
| Comments | 60 | 227 | +278% |
| Shares | 114 | 424 | +275% |
Before: 7 August – 3 September; first month: 3–30 September. Data from TikTok Analytics.
What worked
Pay, real people and the team: the videos that answer what someone moving abroad for work wants to know.
Pay
3 of the 5 most popular videos are about pay; the top one passed 100,000 views.
Real people, not staging
Real workers, live dialogue and everyday moments on site get the best response.
The team
Videos about the crew and company outings build trust in the employer, which matters when a candidate moves abroad.
A niche in search
Instead of giveaways, people now find the account by “work in Lithuania”, “work in Europe”, “facade work” and “PVC panels Lithuania”.
Next case
02 / 07
E-commerce · Content strategy, Instagram design, Reels, Targeted ads