Photobook store

Grow the Instagram following of a store for which Instagram is the only place it sells.

The client makes photobooks and photo albums. Every new follower is a potential buyer, so the account had to bring people in and keep them interested.

A content strategy with topical themes, engaging formats and regular posting, in one recognisable style.

The feed got a single visual language: a light pastel palette, product shots and covers that mark each series. It brought new followers and kept the existing ones interested and loyal.

Atmospheric videos with real people, where the product lives in everyday moments.

The concept, the shoot and the edit are by our team.

Stories about the product, the prices and how people use it.

Personalisation, gift certificates, gift ideas, the price list, the travel diary and the choice of cover: what a buyer asks before writing to the store.

In 7 months the audience grew from 41,321 to 50,022 followers.

Targeted ads brought people in and the content kept them: net growth rose by 29%, and in February the account had 873,416 views in 30 days, 76.5% of them from Stories. The strategy, the new feed, our own video and the ads worked together.