Case
Instagram launch for the ONE GOGI Georgian restaurant
- Industry
- Restaurants
- Services
- Instagram management
- Photo shoot
- Giveaway
- Targeted ads
- Period
- 2.5 months
2,156
followers in 2.5 months
917
conversations in Direct
665
comments on posts
The task
Bring guests to a new restaurant, make it known and visited, so that people come back and recommend it to their friends
ONE GOGI is a Georgian restaurant in Kharkiv that had just opened, off the busy streets and little known. It had no Instagram or Facebook account, and it had to present itself well on social media from the start
What we did
Hard quarantine had just ended and the account didn't exist, so before buying traffic we gave people a reason to stay: a filled profile and a giveaway
Filling the account
We invited a photographer and shot the photos to our brief, and made the ad post with a designer
The giveaway
To take part, follow the account and tag a friend in the comments; the winners are drawn once the profile has 1,000 followers
Promotion
We promoted the giveaway post with a budget of $4 a day
The giveaway
The prize was 2 kg of khachapuri and khinkali and a bottle of Georgian wine, drawn once the profile reached 1,000 followers
A giveaway like this keeps people following while it runs. In that time we drew them into interactive games, for which they won real gifts in the restaurant
4,283
accounts reached
2,358
comments on the post
500+
people took part
The results
In 2.5 months the restaurant had 2,156 followers, 665 comments on its posts and 917 conversations in Direct
A live, loyal audience and a busy restaurant. The giveaway post alone brought 613 profile visits and 247 follows, and 73% of the accounts it reached hadn't followed the restaurant before
2,156
followers
665
comments on posts
917
conversations in Direct
Next case
Restaurants · Instagram management, Giveaway, Targeted ads, Stories