Case
Instagram launch for the Sushichka sushi bar
- Industry
- Restaurants
- Services
- Instagram management
- Giveaway
- Targeted ads
- Stories
- Period
- 1.5 months
1,416
followers in 1.5 months
336
conversations in Direct
$160
ad budget for the whole period
The task
Bring guests to a new sushi bar and grow its delivery
Sushichka is a sushi bar in a food market in Kharkiv, built on the idea of “sushi for every day”. The place isn't made for long dinners — people sit down, eat and run — so delivery matters as much as the bar itself. When we started, it had no Instagram or Facebook profile
What we did
To bring people to a brand-new account, we started with a giveaway: it gathered the first 1,000 followers and got the profile ready for traffic
The giveaway
A sushi set was drawn once the account reached 1,000 followers
Targeted ads
We promoted the giveaway with targeted ads: $160 for the whole period
Engagement
While people followed us for the giveaway, we kept them involved with Stories and calls to action in posts
Offers
Followers received messages with promotions and special offers
The results
In 1.5 months a bar with no social media had 1,416 followers, and people wrote to it in Direct
1,416
followers
133
comments on posts
336
active conversations in Direct
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